The World's First Virtual Reality Musical
ABOUT
Simone, a timid waitress, uses music as an instrument of change to revive a monotonous fine dining restaurant and enliven its stuffy owner, Gustavo. Throughout the evening, Simone discovers she has an unexpected connection with an upbeat waiter named Nathan, who shares her lyrical passion.
This fully student-produced musical was inspired by Irving Berlin's "Say It With Music."
"‘Say It With Music’ has all the technical bells and whistles you'd expect from a VR musical, as well as that most elusive ingredient: charm."
The Experience
No longer confined to a single, composed frame, virtual reality (VR) filmmaking creates a 360-degree immersive movie-watching experience. This innovative, cinematic approach used to film "Say It With Music" allows for the development of multiple story lines and captivates viewers in an unprecedented way.
Go behind the scenes to see the making of the film
The process
SCAD students and alumni from 17 programs, including film and television, animation, costume design, dramatic writing, production design, visual effects, themed entertainment design and motion media design, collaborated to produce "Say It With Music."
In order to completely engage viewers, the team needed to develop a story so delightful the audience would forget about the VR headsets utilized to experience the musical. With creative solutions and inventive thinking, the students achieved their goal.
100+
cast and crew
17
programs
10
months
360°
narrative
- STORY 01
- TECHNOLOGY 02
- PRODUCTION 03
- POSTPRODUCTION 04
Story
When tailoring a story to VR, the process is not about changing the type of narrative, but about how the storyline unfolds.
If cinematography is visual and theater is verbal, then VR is a hybrid experience requiring a new application. Through brainstorming sessions, multiple ideas were explored, and movement and music were determined to be the best forms of communication. An homage to the legendary American composer and lyricist Irving Berlin was then chosen as the most compelling story.
SCAD disciplines involved
Technology
In order to effectively film the production from all angles within the allotted time frame, the "Say It With Music" technology team built its own camera rig and designed a new workflow from the ground up. By integrating five Sony FS7 cameras and six GoPros — all filming at 4K resolution — the team was able to capture every angle of the action on set.
Production
"Say It With Music" was shot in a single take on location at Gryphon, an elegant SCAD café in Savannah, Georgia, with the combined talents of more than 100 cast and crew members. The team maintained the integrity of the space and accommodated the needs of the equipment by working with practical lighting, covering mirrors and replacing furniture and décor that did not fit the set's color palette.
Postproduction
Filming with 11 cameras required extensive postproduction work and data management. In order to ensure the image did not warp when a cast member moved between camera angles, rotoscoping — a visual effects technique of manually creating a matte for an element on a live-action plate — was performed every time a person crossed from one frame to another.
To remove the camera rig and dolly track that were visible because of the 360-degree view, the postproduction team also reconstructed that space with a series of photographs.
The Team
Joshua Howard
(B.F.A. film and television)
Marshall Young
(M.F.A. sound design)
Mãrien De Moya Pou
(M.F.A. production design)
Chadwick Harman
(M.F.A. dramatic writing)
Lubomir Kocka
(M.F.A., visual effects, B.F.A., film and television, 2012)
Emily Tomlinson
(M.F.A., performing arts, 2016)
Marjorie Ward
(M.F.A. production design)
Michael Chaney
Film and television professor
Oliver Chen
(B.F.A. film and television)
Joe Binzer
(M.F.A., performing arts, 2016)
Moira Burke
(B.F.A., film and television, 2016; B.F.A., visual effects, 2016)
Joerg Schodl
Film and television professor
ADDITIONAL CAST AND CREW
| Crew | |||
| Samantha S. Stratton | M.F.A. film and television | Unit production manager, second assistant director, pianist (cast) | Beech Grove, Indiana |
| Sommersill Tarabek | M.F.A. film and television | Casting director, second assistant director, exhausted waitress (cast) | Myrtle Beach, South Carolina |
| Supporting cast | |||
| David Harland Rousseau | M.F.A., illustration, 2002 | Foundation studies professor, Gustavo (cast) | St. Johnsbury, Vermont |
| Dana Joyce Schiller | Matilda (cast) | Reidsville, Georgia | |
| Gregory Beck | Dean of entertainment arts, record producer (cast) | Tucson, Arizona | |
| Shannon Brunson-Killian | Kleptomaniac (cast) | Woodstock, Georgia | |
| Julie Califf | Blind date (cast) | Savannah, Georgia | |
| Lucas deWindt | M.F.A. performing arts | Bartender (cast) | Painesville, Ohio |
| Audrey Ducharme | Gryphon manager, posh girlfriend (cast) | Montréal, Québec | |
| Elbi Elm | B.F.A. performing arts | Stood-up newlywed (cast) | Richmond Hill, Georgia |
| Alisha Frier | M.F.A. performing arts | Recording artist (cast) | Greenbelt, Maryland |
| Maria Gregory | Upset wife (cast) | Jourdanton, Texas | |
| Matt Gregory | Rude husband (cast) | Atlanta, Georgia | |
| Camille Jenkins | M.A., arts administration, 2016, B.F.A., performing arts, 2013 | Lovebird (cast) | Fayetteville, Georgia |
| Bert Jolley | B.F.A., computer art, 2004 | Voice of Nathan (cast) | Charlotte, North Carolina |
| Jalyn Lageman | Angsty daughter (cast) | Fort Carson, Colorado | |
| Lynn Lageman | Unhappy mom (cast) | Melbourne, Florida | |
| Ember Love | Bridesmaid (cast) | Columbia, South Carolina | |
| William Maizel | B.F.A. production design | Worried son (cast) | Palm Harbor, Florida |
| Kallie McShane | B.F.A. fashion marketing and management | Bridesmaid (cast) | Houston, Texas |
| Georgia Nicholas | B.F.A. performing arts | Lady in pink (cast) | Stonington, Connecticut |
| Virginia Erskine Patterson | Sad mom (cast) | Homestead, Florida | |
| Dylan Ruggiero | B.F.A. performing arts | Man at bar (cast) | Wycombe, Pennsylvania |
| Paul H. Runko Jr. | SCADpro collaboration coordinator, waiter (cast) | Monroe, Connecticut | |
| Hunter Satterwhite | Sloppy boyfriend (cast) | Montpelier, Vermont | |
| Hannah Sharp | B.F.A. performing arts | Overworked woman (cast) | London, England |
| Daniel Patrick Sheridan | M.F.A. performing arts | Bass player (cast) | Elmwood Park, New Jersey |
| Faith Sherrod | B.F.A. interior design | Voice of Simone (cast) | LaBelle, Florida |
| Callie Sorce | M.F.A. sound design | Saxophonist (cast), recording engineer, foley artist, music supervisor, studio musician (saxophone) | Woodridge, Illinois |
| Val Tannuzzi | Napkin lady (cast) | Uruguay | |
| Tonya Thompson | B.F.A., visual effects, 2015 | Sneeze lady (cast) | Miami, Florida |
| Joseph Zangla | B.F.A. sequential art | Cassanova (cast) | Brunswick, Georgia |
| Production | |||
| Josh Lind | B.F.A., film and television, 2005 | SCADpro director, executive producer, literature lover (cast) | Rutland, Vermont |
| Skyler Parnell | B.F.A. film and television | Cinematographer, VR camera rig design | Myrtle Beach, South Carolina |
| H.R. Scott | M.F.A. animation | Story, animatic | St. Louis, Missouri |
| Lukas Borovicka | B.F.A. film and television | Production coordinator, marketing and distribution associate | Železný Brod, Czech Republic |
| Marshall Young | M.F.A. sound design | Sound mixer, drummer (cast), recording engineer, studio musician (percussion) | San Antonio, Texas |
| Alexander Krikes | B.F.A. production design | Production design assistant | Carlsbad, California |
| Valeria Chelala | B.F.A., production design, 2016 | Wardrobe assistant | Houston, Texas |
| Courtney Sherman | M.F.A. production design | Wardrobe assistant | Atlanta, Georgia |
| Tithi Amin | B.F.A. production design | Set dresser | Ahmedabad, India |
| Nikki Batts | M.A., film and television, 2016 | Set dresser | Rocky Mount, North Carolina |
| Enna Chow | B.F.A. production design | Set dresser | Penang, Malaysia |
| Marla Walkuski | B.F.A. production design | Set dresser | Dryden, Kentucky |
| Joria James | B.F.A. fashion marketing and management | Makeup artist | Charlotte, North Carolina |
| Morgan McLaurin | B.F.A. fashion | Makeup artist | Laurel, Maryland |
| Marie Wallace | B.F.A., fashion, 2006 | Makeup artist | Savannah, Georgia |
| Mykia Edwards | B.F.A. fashion | Hairstylist | Covington, Georgia |
| MJ Bahr | B.F.A., film and television, 2016 | Dolly grip | Nashville, Tennessee |
| D.j. Brandt | M.F.A. motion media design | Grip | Wilkes Barre, Pennsylvania |
| Austin Huffman | B.F.A. film and television | Grip | Rio de Janeiro, Brazil |
| Carlos Oquet | Grip | Santiago, Dominican Republic | |
| Alexis Perrin | B.F.A., film and television, 2016 | Grip | Lake Mary, Florida |
| Bryan Swormstedt | M.F.A. film and television | Grip | Andover, Connecticut |
| Stefanos Tai | B.F.A. film and television | Grip, marketing and distribution associate | New York City |
| Postproduction | |||
| Mazyar Sharifian | M.A., visual effects, 2016 | Lead compositor | Tehran, Iran |
| Chao Luo | M.F.A., animation, 2012 | Compositor | Dalian, China |
| Paritosh Thanki | M.F.A. visual effects | Compositor | Surat, India |
| Wenyue Zhao | B.F.A., visual effects, 2016 | Compositor | Beijing, China |
| Mark McKinsey | B.F.A. visual effects | Compositor | Indianapolis, Indiana |
| Shreyans Zaveri | M.A., visual effects, 2016 | Compositor | Mumbai, India |
| Chao Luo | M.F.A., animation, 2012 | Stitching | Dalian, China |
| Garrett Ilardi | M.F.A., visual effects, 2016 | Motion media design professor, visual effects photography | Savannah, Georgia |
| Jacob McKee | B.F.A., film and television, 2016 | Colorist | Martinez, Georgia |
| Peter Garvin | B.F.A., graphic design, 2016 | Motion design | Franklin, Tennessee |
| Evan Smith | M.A. interactive design and game development | Website design | Owatonna, Minnesota |
| Emily Mueller | B.F.A. graphic design | Website design | Delmar, New York |
| Connor Jones | B.F.A., photography, 2016 | Still photography | Santa Rosa, California |
| Sound and music | |||
| Kokoy Amante | M.F.A. sound design | Recording engineer, re-recording mixer, foley artist, studio musician (percussion) | San Antonio, Texas |
| Rob Bridges | M.F.A. sound design | Recording engineer, re-recording mixer, studio musician (percussion) | Los Angeles, California |
| Adam Traister | M.F.A. sound design | Re-recording mixer | Scottsdale, Arizona |
| Ashleigh Bowers | M.F.A. sound design | Foley artist | Durham, North Carolina |
| Richard Adams | B.F.A., sound design, 2015 | Foley artist, ADR mixer | Flower Mound, Texas |
| Irving Berlin | Lyricist who wrote original "Say It With Music" | Tolochin, Russia | |
| Creative assistance | |||
| Scott McKinney | M.F.A. film and television | Craft services | Sterling, Kansas |
| Anna R. Braswell | M.F.A. dramatic writing | Location assistant | Douglas, Georgia |
| Alexandria Dubus | M.F.A. illustration | Concept artist, illustrator | Philadelphia, Pennsylvania |
| Kathryn Hicks | M.F.A. animation | Concept artist | Memphis, Tennessee |
| Chloe Rose | M.F.A. animation | Concept artist | Toledo, Ohio |
| Rajkumar Ramalingam | M.F.A. themed entertainment design | Illustrator | Madurai, India |
| Paul Hawkins | B.F.A. industrial design | VR camera rig design | Missoula, Montana |
| Special thank you to | |||
| Paula Wallace | President and founder | ||
| John Paul Rowan | Vice president for SCAD Savannah | ||
| Gokhan Ozaysin | Chief academic officer | ||
| Jesus Rojas Ache | M.A., industrial design, 2003 | Executive dean of academic services | |
| Greg Beck | Dean of entertainment arts | ||
| Averie Storck | Dramatic writing academic program coordinator | ||
| Chris Auer | Dramatic writing professor | ||
| Carl Haber | Former film and television professor | ||
| Jamie Gall | M.A., arts administration, 2012 | SCADpro collaboration manager | |
| Paul Runko | SCADpro collaboration coordinator | ||
| Robin Beauchamp | Sound design chair | ||
| Kay Green | Film and television administrative assistant | ||
| Madeline Collins | Gryphon general manager and catering coordinator | ||
| Audrey Ducharme | Gryphon manager | ||
| Art's Cafe | |||
| Gryphon | |||
| Aruna Inversin | |||
| Brenna Cullman | B.F.A. photography | ||
| Dan Hernandez | Systems support III | ||
| Bree Alexander | B.F.A. animation | ||
| Wilson Randall Jr. | Equipment checkout staff | ||
| James Kaelan | |||
| Olivia Vieria | B.F.A. industrial design | ||
| Kailee Roark | B.F.A., sequential art, 2016 | ||
| Kamal Sinclair | |||
| Lynette Wallworth | |||
| Fred Gilbert | |||
| Mike Buzzard | |||
| Robert Youmans | |||
| Chaz Moneypenny | M.F.A., dramatic writing, 2013 | ||
| Meg Diamond | |||
| Ben Fox | |||
| Viki Chan | B.F.A., video/film, 2004 | ||
| Moe's Southwest Grill | |||
| Allison Falkenberry | Vice president for marketing and PR | ||
| Andrew Meyer | Film and television professor | ||
| Ally Hughes | B.F.A., furniture design, 1999 | Director of university communications | |
| Robert Vilushis | Senior media producer | ||
| Sarah Ward | Director of institutional recognition | ||
| David Storck | Performing arts professor | ||
| Barbara McCullough | Former visual effects chair | ||
| Stuart Robertson | Visual effects professor | ||
| Deborah Fowler, Ph.D. | Visual effects professor | ||
| Brad Grant | Vice president for information technology | ||
| Bob Duncan | Director of film and digital media | ||
| David Hanak | Executive director of interactive services | ||
| Elaine Brown | Director of Savannah Film Studios | ||
| Germaine Brown | Director of user services | ||
| Adrienne Boner | M.F.A., video/film, 2007 | Facilities manager | |
| Albert Ross Jr. | M.F.A., film and television, 2009 | Assistant facilities manager | |
| Matthew Akers | Sound design professor | ||
| Peter Damski | M.A., sound design, 2012 | Sound design professor | |
| Stephen LeGrand | M.F.A., sound design, 2009 | Sound design professor | |
| The families of the cast and crew | |||